Joe Lagani Named Chief Revenue Officer At Martha Stewart Living Omnimedia

Martha Stewart Living Omnimedia, searching to find techniques to boost advertising sales within the flagship posting unit, has hired former iVillage ad-sales boss Joe Lagani for your lately created position of chief revenue officer. He'll be designated with leading sales across all MSLO’s models — including magazines, the site and programs, and Radio and television — additionally to spearhead mix-platform integrations and brand partners. Lagani’s experience includes stints at Fashion Media to ensure that as V . p . and author of Conde Nast’s House And Garden more youthful crowd was author of Country Home and advertising director at Ladies Home Journal. “(Lagani has) been a substantial pressure inside the lifestyle space his whole career and contains proven his capacity to alter performance and lead great teams,” mentioned MSLO leader and COO Lisa Gersh — herself within the lifestyle media world as co-founding father of Oxygen Media — in announcing the hire today. MSLO reported a decline in guides ad pages within the recent third quarter, which saw its TV and selling revenue grow.